When it comes to online advertising, cost per click (CPC) plays a significant role in determining the success of a campaign. The CPC of a keyword refers to the cost an advertiser has to pay each time someone clicks on their ad. Knowing the CPC of a keyword is crucial as it helps businesses to plan their advertising budget effectively. In this article, we will explore how to find the CPC of a keyword using keyword research tools and highlight some of the highest CPC keywords.
What is a Keyword Research Tool?
A keyword research tool is an essential tool for any online marketer or business owner looking to launch an advertising campaign. Keyword research tools help you to discover the most relevant keywords for your niche or industry. These tools provide valuable information about the search volume, competition, and CPC of keywords, making it easier to plan a successful campaign.
How to Find the CPC of a Keyword?
One of the easiest ways to find the CPC of a keyword is by using a keyword research tool like Semrush, Ahrefs, or Google Keyword Planner. Here are the steps to find the CPC of a keyword using Semrush:
Step 1: Login to your Semrush account or sign up for a free account.
Step 2: Navigate to the Keyword Overview Tool.
Step 3: Enter the keyword you want to check and select the country or region you want to target.
Step 4: Scroll down to the CPC Distribution section to view the CPC of the keyword.
It’s important to note that the CPC of a keyword can vary depending on the location, search engine, and competition level.
Highest CPC Keywords
Some of the highest CPC keywords in the online advertising world include insurance, loans, mortgage, attorney, and credit. These keywords are highly competitive, making it expensive to advertise on them. However, the CPC of a keyword can change depending on the location and time of year. For example, the CPC of the keyword “tax” may be high during the tax season but drop significantly during other months.
I’m sharing some awesome keywords idea with you :
| Keyword | Search Volume | CPC | Competition |
| allstates | 1.220.000 | $3.31 | 22% |
| car insurance | 673 | $10.03 | 49% |
| cheap car insurance | 368 | $10.16 | 44% |
| auto insurance | 301 | $11.89 | 41% |
| car insurance quotes | 301 | $15.01 | 52% |
| insurance quotes | 201 | $14.52 | 58% |
| car insurance near me | 110 | $8.75 | 19% |
| auto insurance quotes | 110 | $15.56 | 51% |
| cheap auto insurance | 110 | $12.47 | 50% |
| directauto | 90.5 | $4.89 | 41% |
| the general car insurance | 90.5 | $5.59 | 35% |
| car insurance companies | 90.5 | $8.23 | 30% |
| car insurance company | 90.5 | $9.63 | 12% |
| cheap insurance | 90.5 | $10.48 | 54% |
| geico quote | 90.5 | $5.49 | 32% |
| roots insurance | 74 | $3.79 | 35% |
| state farm car insurance | 60.5 | $6.58 | 36% |
| auto insurance near me | 60.5 | $9.02 | 20% |
| gap insurance | 60.5 | $2.14 | 29% |
| aaa auto insurance | 60.5 | $3.29 | 31% |
| geico car insurance | 60.5 | $4.13 | 30% |
| progressive car insurance | 49.5 | $3.77 | 35% |
| car insurance online | 49.5 | $9.51 | 17% |
| usaa car insurance | 49.5 | $5.25 | 40% |
| auto insurance companies | 49.5 | $9.46 | 26% |
| best car insurance | 49.5 | $5.55 | 34% |
| usaa auto insurance | 40.5 | $4.31 | 38% |
| aaa car insurance | 40.5 | $2.98 | 28% |
| liability car insurance | 40.5 | $8.27 | 28% |
| full coverage car insurance | 40.5 | $7.42 | 29% |
| sr22 insurance | 40.5 | $5.95 | 40% |
| car quote | 40.5 | $3.44 | 7% |
| cheap car insurance quotes | 40.5 | $10.60 | 14% |
| geico insurance quote | 40.5 | $5.32 | 26% |
| geico auto insurance | 40.5 | $4.18 | 30% |
| vehicle insurance | 33.1 | $10.10 | 15% |
| state farm auto insurance | 33.1 | $7.41 | 34% |
| the general auto insurance | 33.1 | $5.73 | 37% |
| comprehensive car insurance | 33.1 | $4.53 | 3% |
| best auto insurance | 33.1 | $4.94 | 23% |
| car insurance price | 33.1 | $3.08 | 3% |
| affordable car insurance | 33.1 | $11.14 | 34% |
| insurance for tesla | 33.1 | $2.73 | 18% |
| comprehensive insurance | 33.1 | $2.86 | 9% |
| state farm auto insurance quote | 27.1 | $7.23 | 20% |
| state farm insurance quote | 27.1 | $7.00 | 33% |
| new car insurance | 27.1 | $5.64 | 3% |
| best car insurance companies | 27.1 | $4.03 | 11% |
| geico auto insurance quote | 27.1 | $5.57 | 25% |
How does the auction process work?
The auction process is straightforward. Advertisers bid on specific keywords or phrases, and the highest bidder wins the auction. However, the actual amount that the advertiser pays per click (PPC) is determined by a few factors, including the quality of the ad and landing page, and the relevance of the ad to the keyword.
Why are high CPC keywords valuable?
High CPC keywords are valuable because they generate more revenue for the advertiser. If an advertiser is bidding on a high CPC keyword and their ad is clicked, they pay more money than if they were bidding on a low CPC keyword. However, the ROI (Return on Investment) can be higher because the user who clicks on the ad is more likely to be interested in the product or service being offered.
How to optimize ads for high CPC keywords?
To optimize ads for high CPC keywords, advertisers should focus on creating relevant and engaging ads that are targeted to the keyword. Advertisers should also ensure that their landing page is relevant and engaging, and that it provides a clear call-to-action. Advertisers can also improve the quality of their ads by testing different ad formats, headlines, and descriptions to see what works best.
Conclusion
Keyword research tools are essential for any online marketer or business owner looking to launch a successful advertising campaign. These tools provide valuable insights into keyword CPC, competition, and search volume, making it easier to plan a budget-friendly campaign. The CPC of a keyword can vary depending on various factors, including location, competition, and time of year. By understanding how to find the CPC of a keyword, businesses can plan a successful advertising campaign and maximize their ROI.