In this digital business era, you require QR code e-cards to generate a quick response to your sales strategy. This touchless business card, digitally packed with all corporate information, has become a sales instrument.
With its ability to open on an app and business website, prospective buyers of your services and commodities can easily make their final decisions about sourcing their requirements from your company. The global demand for digital cards with QR codes is expanding. This growth is projected to go up further in the coming years. The recent study report published by Market Research Future (MRF) says: The digital business card market is predicted to reach USD 389.3 billion by 2032, registering a CAGR of 9.7% during the forecast period of 2023–2032.
Technological advancements have made QR codes extremely user-friendly since their first introduction by Japan in 1994.
How can a QR code in your digital card promote business?
Emerging as a strong business facilitator, digital cards with QR codes can practically be a game changer for your sales operations. It helps you optimize your trade queries into actual sales in several ways, thus pushing your company’s bottom line up. We are explaining below five such points that show how QR code digital cards can help you promote your business:
- Advertising Your Products Without Any Investment: This can majorly benefit your sales outfit. If you want to focus your products and services on a billboard, in a newspaper, or on a television news network, you have to pay hefty cash. But you can reach a large audience through your QR-coded business card. Such an e-card can have all the specifications about your products and services. But you don’t have to pay for this product or service advertisement mode.
- Creating a Vast Network: It is time for you to profit from the digital benefits. Your business card with a QR code can be used as a public relations tool. You can mail your e-card to hundreds of people. They may redirect it to others. This directly means your network is organically growing. You can widen the aura of your brand as well. Anyone can share your digital card by sending its URL. Is your network not growing exponentially?
- Aggressive Marketing: Your digital card can be used as a marketing instrument. Carrying all information about your product and service, such cards can be seen by a large audience. They can do so immediately if they want to procure a particular service or product from your company. As a result, you can do marketing on a wider scale, adding speed to it. You cannot gain this benefit using your traditional paper-printed physical card, as it can be circulated or exchanged only among a few people.
- Monitoring Queries Digitally: When a person views your digital card and makes some queries about commodities you produce and services you cater, you know them. They can be identified as future clients or customers lying in the pipeline. By monitoring them, you can see if they have further inquiries to make or if they want to source a product or service from your company. This has tremendous business potential.
- The Cheapest Business Promotion Instrument: A digital card with a QR code is extremely cost-effective. It is much cheaper than paper-printed cards. Whether a paper-printed card or a digital one with a QR code, the basic purpose is to promote the business. A QR card with a business message has many benefits that a paper-based card cannot offer. Practically speaking, you find QR code cards the cheapest way to promote your business.
The essentiality of an electronic business card with a QR code can be viewed from the angle of ease of doing business. It helps both the sales platform and the prospective buyers. Due to this reason, most retail chains, MNCs, and corporate companies are switching to digital cards.
Conclusion
After remaining in use for decades, the paper-printed business card is fast becoming obsolete as it cannot compete with the current trend of business establishments quickly turning digital. Such physical paper cards have many limitations as business owners and buyers now carry out trade transactions through apps and other digital modes. As a result, they tend to save vendor and supplier contacts on their smartphones, connect through emails, and use messaging apps for various purposes. Both traders and buyers use social media platforms for their sales and purchase needs. This makes the paper cards obsolete. Due to this reason, business owners are quickly shifting to digital cards with QR codes.
