Product packaging is one of the first things a consumer will see when they enter a store, which makes it essential for manufacturers to get it right. Failure to do this could put people off buying the products, meaning the sales performance will be poor.
Getting product packaging right isn’t always easy, however, as there’s a lot to consider during the design and manufacturing process. So, if this is your first product packaging or you want to improve an existing product’s packaging, then we’re here to help. We’ve prepared a guide on several things you’ll need to do to improve the design of your packaging.
Focus on sustainability
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Sustainability is important for many people in 2023 and that applies to product packaging too. A whopping 81% of consumers now prefer eco-friendly materials with paper or cardboard being amongst the most popular.
This is because it’s relatively straightforward to recycle compared to other materials like plastic wrappings. It’s estimated that only around 6% of this plastic is recycled annually in the UK, which is why many consumers might look the other way when they see these products.
Create multiple mock-ups
Having options will also help you to design packaging that looks good and performs well, so make sure you create multiple mock-ups using CAD design software. This will help you find a design that you like and more importantly, your customers will too. Try to play around with different styles, colours and shapes during this time and encourage different members of the team to bring ideas forward.
Rigorous testing
Packaging must be able to withstand various threats such as leaking, durability during transit and how safe it is to use. There are several ways testing can be done including in laboratories by experts or focus groups with potential customers. They can try the following methods to see how durable it truly is:
- Drop testing to see how it does when it falls from heights
- Burst testing to see how much force is needed to burst or pop the item
- Vibration test to see how well the packaging performs during transit
Whoever tests it should then be able to give you positive or constructive feedback, so you can iron out any problems before it hits the shelves.
Accessibility
Many people face different challenges every day, which makes packaging accessibility a huge area for focus. Some of the features you’ll want to consider include whether it can be opened with one hand or whether the writing is readable.
By looking out for consumers who may need additional support, you may gain their brand loyalty, meaning repeat purchases could be made in the future. Plus, your business may be seen as inclusive, which can earn added respect within your industry.
