Tote bags are liked for their versatility. In addition, a good design will elevate any look, whether it’s casual or formal. Custom-printed tote bags can be used as promotional products for brand visibility and marketing.
Designing printed tote bags allows you to add your brand’s personal touch. The process can be lengthy from developing concepts to distribution. In this guide are handy tips to help you design amazing tote bags for yourself or your business.
Define Your Target Audience
Determining your target audience is a crucial step before diving into the design process. Knowing your customers will help you choose the right prints and designs. Don’t forget to list the purpose and theme of your tote bags.
Are you making the bags for an upcoming conference, personal use, or marketing campaign? The answers to these questions will ensure that the design of your custom-printed tote bags matches your target audience.
Develop a Design Concept
Now that you have your goal and theme in mind, it is time to move to the next phase: design conception. Designing can be quite tricky, especially if it is your first time with no prior experience in design.
The quick and easy solution is to hire a professional designer to help you through this stage. A professional will help you choose the perfect colors and fonts that match your theme. They will also help the design follow best practices for better visibility.
Choose the Material
Good custom-printed tote bags should outlive the event. Quality and durability rely on the type of material you choose. We recommend choosing eco-friendly fabrics like cotton, canvas, or leather.
Cotton and canvas have a wide range of customization options. They are also easier to maintain and durable. Leather is an expensive option, but is a great pick if you are after class and elegance.
Add extra features like compartments for easy packing. Ensure that the straps have extra padding for comfort on the hands and shoulders. Explore various printing techniques to bring your design to life on the tote bag.
Screen printing, heat transfer, embroidery, and sublimation are popular methods that offer different results. Research and consult with printing professionals to determine the best method for your design.
Look for a Bag Manufacturer
If you are a DIY lover, handcrafting the bags is the way to go, especially if you are making a few pieces. However, if you want many custom-printed tote bags, working with a bag manufacturing company is a more efficient option.
Research bag manufacturers in your city. Read reviews for other clients and look at some of their previous works before engaging them for their services. Also, ask for quotes from multiple manufacturers for the best deal within your budget.
Wrapping Up
Custom-printed tote bags are a nice promotional product. You can design the bags and gift them to attendees at a conference or trade fair. The tips shared in this guide will help you make impressive pieces that will leave a lasting impression on your clients.