Are you planning to develop an ecommerce app? With the ever-increasing competition in the market, it’s important to ensure your app stands out. The features of your ecommerce app can be one way of doing this.
Ecommerce apps are continuously evolving and the number of ecommerce apps available today is incredible. They are designed to make online shopping more convenient for consumers and provide businesses with a platform for generating sales revenue.
In order for a successful launch of your ecommerce app, there are some must-have features that should be included in the ecommerce app development process. To make sure your application reaches its full potential, here is a list of top features every ecommerce app should have. Let’s first understand why it is important to have the right features in your application.
Importance of Having Right Features In Your eCommerce Application
When you hire an ecommerce app developer, it is important that you discuss the features that can help you get ahead in the race. To make it easier, below we have specified the significance features can make.
- Having the right features in your e-commerce application can make it easier and more efficient for customers to use, helping to optimize their shopping experience. Integrating features such as a user login system and a secure checkout process can ensure that customers have access to their personal accounts and are able to complete purchases without any issues or delays.
- The right features will also provide customers with convenient ways of filtering items and sorting through products, so they can easily find what they’re looking for and make better purchase decisions based on their needs.
- A helpful pricing comparison feature makes it easy for customers to compare prices from different retailers in order to get the best value for their money, which is sure to increase customer satisfaction levels and drive sales for businesses.
- Another important feature of an e-commerce application is good quality product photographs, because this helps give customers a better understanding of what they are buying before making a purchase decision. Good product images should be high resolution and taken at multiple angles, giving customers all the information they need when viewing a particular item online.
- Offering loyalty points or rewards schemes is another essential feature that encourages loyal customers to keep coming back again as they accumulate points each time that they shop with you, which can then be redeemed. This cost-effective approach also allows businesses to reward faithful shoppers for staying with them over time.
- Having user reviews and social proof incorporated into your e-commerce store makes it easier for potential buyers to determine whether or not something is worth purchasing by reading the thoughts of previous purchasers on similar products or services offered by your business.
- Leveraging advanced search capabilities is key when adding new features into an e-commerce application – from autocomplete suggestions when searching, to quickly narrowing down results according to desired criteria such as price range or product type/category etc., these search capabilities allow users to customize their search according to their needs while saving valuable time in the process
This shows the importance of features when you invest in ecommerce software solutions. Below we have specified the features that you must include in your development process.
Features You Must Have In Your eCommerce Application
Below are the features that you must have in your eCommerce application. Check it out:
- Shopping Cart
A shopping cart is an essential requirement of any eCommerce application and is the main feature used to allow customers to add, store, and purchase products from your online store. A well-designed shopping cart should be intuitive to use, with a simple layout that offers users a smooth buying experience.
- Product Catalogs
Product catalogs are a great way for customers to browse through your entire product inventory and view detailed information about each item. Customers should be able to easily search or filter through the inventory with their desired criteria in order to find what they are looking for quickly and efficiently. This makes it easier for customers to make informed choices about the products they are interested in buying.
- Payment Options
Offering payment options like credit cards, PayPal, Apple pay, and Google wallet is key when it comes to eCommerce applications, as customers must have multiple ways of completing transactions safely and securely right away. Your payment gateway should also integrate with other third-party systems such as accounting software or financial programs in order to streamline back-end operations during payment processing.
- Shipping Options
Having various shipping options such as flat rate, free shipping, calculated rate by weight and distance, etc., allows customers more control over how they receive their orders while allowing you the flexibility of offering different purchase incentives like discounts or free delivery depending on the customer’s selections. This can also help improve customer satisfaction by offering them a variety of delivery options that suit their needs best at any given time.
- Customer Accounts
Creating personal profiles for returning customers will enable them to securely save payment details and shipping addresses in order to complete purchases faster on future visits; these Pre Filled forms also help with reducing abandoned carts due incorrect information entry or long checkout processes if the customer has already logged into their account prior to selecting items for purchase. Additionally creating loyalty programs or special promotions based on user history with your store are effective methods of rewarding loyal customers who constantly keep coming back!
- Order Management Features
Order Management System helps streamline back end operations while improving customer service by automating tracking information emails sent after checkout completion as well as providing merchants manual tracking data access this system also provides reporting analytics on sales volumes over time performance live updating stock levels check out & refund reconciliations generating invoices tracking sales channels in one interface etc!
All you need to do is to connect with the best ecommerce app development company who can understand your business needs and then help you have the features developed accordingly.
Things To Consider While Deciding The Features Of Your eCommerce Application
- User-friendly design: The key to running a successful eCommerce application is having an intuitive user experience that is easy and enjoyable to use. This means building the application with features that are easy to navigate, organized content and navigation (both on desktop and mobile), and giving users personalized options and suggestions as they shop.
- Security: Online shoppers’ top concern when browsing websites is security, especially when it comes to their financial or personal information. Building a secure eCommerce application means encrypting data, implementing fraud protection measures, consistently making sure all transactions are secure, and setting up two-factor authentication for shoppers registering for an account.
- Payment options: People want to be able to pay the way that’s most convenient for them, so offering multiple payment methods in your eCommerce application can help boost sales. Common payment methods include credit/debit cards, digital wallets, Apple Pay/Google Pay, Venmo/PayPal/Cash app payments etcetera.
- Data integration capabilities: To keep customers engaged before, during, and after checkout requires connecting data from different sources – both internal (like inventory management systems) and external (marketing automation platforms).
- Integrations with 3rd party services: Adding integrations with third-party delivery services like Shippo or SendGrid can make it easier for businesses to manage shipments & automate customer communications via email & SMS notifications automatically whenever something changes in the order status — thus significantly improving customer experience overall with your eCommerce store.
- Scalability & performance optimization: As you grow your business & more people start using your shop online – scalability & performance will become essential for success – hence utilize resources such as CDN (Content Delivery Network) or Cloud hosting solutions such Amazon EC2 or Kubernetes clusters to improve page loading speeds & optimize numbers of concurrent requests from end users simultaneously which helps deliver good user experiences across cell phones tablets computers alike no matter where they’re located globally!
Summary
In conclusion, every ecommerce app should have the following features in order to ensure success: a secure and easy-to-navigate checkout process, sophisticated search and product filtering capabilities, personalized recommendations based on user data, engaging visuals and content in the form of images or videos, customer support services such as live chats and customer reviews for social proof, an intuitive and aesthetically pleasing design that looks professional on all devices, effective promotional campaigns to drive website traffic and engagement, comprehensive payment options, integrated social media platforms for more online visibility and marketing potential, mobile responsiveness with adjustable UI/UX elements that look just as good no matter what device they’re accessed on.
With these important components in place, businesses can maximize their ecommerce potential with higher customer satisfaction rates both online and offline. Connect with the best mobile app development company in the USA and enhance the chances of getting the best out of the features.
Author Bio
Alicia works with the editorial team of A3logics, a leading company offering Custom Mobile App Development Services. Exploring the latest technologies, reading about them, and writing her views have always been her passion. She seeks new opportunities to express her opinions, explore technological advancements, and document the details. You can always find her enjoying books or articles about varied topics or jotting down her ideas in a notebook.