Event planning is an exciting industry, but did you know that some researchers consider an event planner the third most stressful job in the world? That is why having a superb organization in this career is extremely important.
Here are the best tools to make your next event planning project successful.
What Are These So-called “Tools?”
Event planning tools are online platforms or software designed to assist the event planner in creating a fantastic event. These digital tools can help guide you through each step of the process without wasting valuable time, whether the event is a grand or a smaller undertaking.
Venue Sourcing Technology
Here’s a great place to start. Cvent Supplier Network (CSN) is an excellent sourcing platform, especially considering how crucial the right venue and suppliers are for your event. This technology simplifies the task with search filters and RFP templates to get you in contact with hotels worldwide. The technology can filter these results to locate venues that align with your plans.
This platform is perfect for running reports and building budgets. CSN can also line up suppliers based on group size, event date, geography, and target audience.
Event tracking is a vital step in your planning process. Zkipster offers a helpful guide on offline event attendance tracking.
Event Design
An event diagramming tool is another helpful software that lets you imagine your event space in 3D. No event planner has the luxury of time to go back and forth to a site venue. With access to event design right at your fingertips, you can get three-dimensional depictions of your space and construct interactive floor plans.
Event design tools also allow you to experiment with different layouts. Doing so ensures optimal use of space for guest flow, seating arrangements, and vendor placements.
Many event diagramming tools also offer collaboration features. This convenient tool helps you make real-time adjustments and receive input from team members, clients, and vendors. Together, the right design software streamlines the planning process and minimizes last-minute surprises.
Email Marketing
Engaging with attendees through email can become a leading marketing strategy for your next event planning attendance. Marketo and Iterable are two software tools that can automate your email campaigns. The software handles all the details, including sending out event invitations, reminders, and follow-up emails. These tools can create smart lists that focus on specific groups of attendees with pertinent event-related content.
As a side note, use graphic design sites such as Canva to assist with email marketing graphics. Being as creative as possible aids you in creating eye-catching designs and content that results in more clicks and interest.
Ideal email marketing strategies can track your efforts and increase your sales.
Participant Engagement
You want your guests to have a fantastic time, and there’s a tool that can deliver a great experience in participant engagement. Slido is one of these popular platforms that makes audience interaction easy and can help you take your event to the next level.
Slido lets event planners compose engaging polls and word clouds. They also allow you to use Q&A for real-time engagement to connect with the audience and give everyone a voice.
Event Branding
There’s even software to assist you in branding your event. Do you have a name for your next event or a theme? Spend time designing a logo and creating a tagline. These are essential details. You want your event to stand out and attract attendees. A cohesive visual identity can unite everything by choosing a recognizable font, color(s), distinct voice and tone, a unique story, graphics, and thematic elements.
Platforms such as Eventbrite, Whova, Canva, and Hubspot can help you achieve this goal and get a pre-event buzz going. So have fun exploring the various options available to you. You’ll find many options to help you achieve your event branding goals.
Event Sponsorships
You can elevate your next event planning and help establish growing community relationships by securing the right sponsorships. Member management software is yet another exceptional tool that can assist you in this marketing effort. It simplifies the process of building a sponsor database and more.
Popular software like SponsorPitch lets you search their database, utilize their CRM, and export sponsor data.
Conclusion
Event planning is a job that’ll keep you on your toes. The intricate components involved can create an outstanding event if you are organized and use online software and platforms.
It’s all about organization, execution, and follow up. Technology offers the best digital tools to streamline the process and deliver an incredible event!
