Online casino gaming is a popular activity all over Ireland and is one that generates a considerable amount of revenue each year. There are a number of factors that have enabled this to happen – from the raft of secure iGaming sites for Irish players to sign up with to the sheer fun that playing classics like slots online offers.
The Irish iGaming industry, though, is a diverse place and is not just about the online casinos themselves. Online casino review sites are just as integral to the sector and play a vital role in educating players in the country about iGaming.
Many of these platforms have a thriving online casino community that has grown around them, as more players visit them on a regular basis. Irishluck.ie is a name you might have heard before and has been talked about as the fastest growing iGaming community across the country.
But is this actually the case?
What do the stats tell us about Irishluck.ie’s growth in Ireland?
To gauge how fast any online casino community is growing in Ireland, it’s always wise to start with the facts. By doing this, we are able to see if Irishluck.ie can claim to be the community in this niche with the fastest rate of growth.
Since launching in 2016, the site has developed a strong presence in Irish gambling and has established a vibrant community of its own. In just one month, for example, it helped over 1,000 iGamers in Ireland find a trusted casino to sign up with. This number becomes even more impressive when you consider what this equates to over a whole year.
In addition, they have picked up a lot of traction in online gaming communities around the country in recent years. This makes it popular in places like Galway, Limerick, Dublin and Cork. This kind of coverage allied with the number of people it has helped shows that it’s a fast-rising name in the Irish iGaming sector.
To get an idea of whether Irishluck.ie is the most rapidly expanding online casino community in the country, it also helps to look at their overall status within the gambling industry. This shows that it partners with more than 500 of the most respected operators in global gambling, and has continually added to this number over time. All of these factors have combined to make Irishluck.ie a rising star in Irish gambling circles and a place that has a diverse, exciting online community to discover.
But why is Irishluck.ie such a fast-growing online casino community in Ireland?
Player-centric approach has fuelled growth
One element that has helped this platform to grow so quickly is the player-centric approach it takes. This is achieved through taking in regular feedback from consumers on what the site offers, and using this to improve its services over time.
As a result, it has been able to cater to the demands placed on it by the online casino community in Ireland and has attracted a larger share of the market. This was obvious when I visited the site and saw that it had been designed with the best user experience in mind.
The focus Irishluck.ie puts on educating Irish gamblers and enabling them to gamble in a more responsible way also explains why its community has grown so much lately. Its online learning hub, for example, allows gamblers in the country to find out more about the latest sector news or how to play casino games in a more responsible way – and the site heavily emphasises an unbiased and transparent review policy, clearly outlining the criteria they base the reviews off of.
In addition, it only partners with online casinos that place great emphasis on responsible gambling. Players in Ireland recognise this commitment to their safety and are more inclined to visit the site regularly.
Experts in the online casino sector
The fast growth of Irishluck.ie is also bolstered by the expertise of those behind the platform. Founder Cameron Murphy has a vast wealth of iGaming knowledge to call on, while staff members such as Rebecca Mackay and Dermot Heathcote bring real authority to their articles. I was keen to find out the top online casino bonuses in Ireland, and easily navigated to expert, reliable information I could trust.
Bettors in Ireland appreciate this level of expertise because it allows them to interact with a site that they trust. It also means they can engage with an online community they feel comfortable with, that has a genuine passion for iGaming. This has led to Irishluck.ie growing quickly in recent years and becoming a real force in Irish gambling.
Quality of content
In addition to an expert team of staff that has helped this platform grow rapidly, the sheer quality of articles on the platform is clear. This is something that appeals to users and brings real value to what Irishluck.ie offers. The detailed nature of the articles at this site also help it stand out from the crowd and attract more people to it.
Whether you are looking for the best casinos to register with or which casinos accept a specific payment method, the content to look over on this site covers everything you need to know in a structured, straightforward manner.
Editorial and content standards are also something that this platform prides itself on, and this helps to maintain the high standard of articles. For example, I wanted to find instant deposit casinos to play at, and this was made easy with the detailed reviews the site offers.
Constant progress has driven community growth
Although it first launched back in 2016, Irishluck.ie has been careful to continually move forward and never stand still. In 2018, for example, it added sportsbook reviews to its services, and 2019 saw a complete website upgrade – with a further redesign happening at the start of 2024 to bring a sleek, modern feel to the site.
2024 has witnessed even more progress, with innovations like jump links added to the platform, and real data from Irish gamblers collected from feedback boxes. I remember visiting the site when it first launched and the progress it has made since then is something to see. The addition of a notification bell (à la the YouTube bell everyone encourages you to click) is a truly unique feature that I’ve never personally seen at other platforms.
This focus on continuing development has allowed the site to remain relevant and cater to the demands of modern Irish gamblers. As a result, it has been able to expand its online casino community over time and attract more players. This growth is not just about sheer numbers – it has also made a greater number of articles in more niches available to read on the platform.
Brand values have helped Irishluck.ie to grow fast
At its core, this platform has a number of brand values that have enabled it to establish a glowing reputation with Irish gamblers and grow its community quickly as a result.
Transparency is a good example to start with and is a value that ensures the players who use Irishluck.ie feel a genuine connection with it. I found the transparency around its status as an affiliate iGaming site very refreshing and an illustration of how up-front the platform is about the way in which it operates.
The transparency here also relates to how open the platform is about how it rates online casinos and how it takes an objective, unbiased approach to its content. Users like this type of honest advice and in turn have been quick to become part of the community here.
Safety is also a core value of this platform and another reason why it’s a fast-growing online casino community. Every iGaming site it lists is safe to play at and fully licenced to operate. In addition, the internet casinos listed also support responsible gambling and have bonuses with fair wagering requirements. Irish gamblers therefore know that this is a platform that only recommends fair, secure casinos and have been quick to use it as a result.
Environmental sustainability attractive for gamblers
The rapid expansion of the online casino community at Irishluck.ie can also be explained by the emphasis this platform puts on operating in an environmentally friendly way. This is something that modern gamblers in Ireland really value and feel is important. By focusing on this, Irishluck.ie has been able to attract more users and is seen as an online casino community for the 21st century.
But how does this look in practice? The team here have produced an environmental and sustainability policy that informs how they do things. They have also been quick to set targets to operate in an even more eco-friendly way and make the world a greener place. All of this has helped it to appeal to gamblers across Ireland and grow its community. I certainly felt it really cared about making the world a better place from reading about its attitude to sustainability on the About Us page.
Is Irishluck.ie the fastest growing iGaming community in Ireland?
When you take the above into account and look at how many players this platform has helped to find a safe iGaming site, or how many operators it partners with in the sector, it is fair to say that it is arguably THE fastest growing iGaming community across Ireland. This is a niche with lots of competition to think about, though, so it will have to remain fully focused to retain its title as time moves on.