Businesses of all sizes whether they are big conglomerates or a newbie are using Facebook for their marketing needs. Facebook has opened a world of vast resources at their fingertips that enable them to promote and sell their products and services. If you have understood the needed marketing strategy, you have hit the jackpot. Your Facebook business page can turn into an effective tool that will give your brand the much-needed recognition and turn your business into a success. You can use both organic and paid methods in your marketing campaign.
In this article, we will discuss the 7 Facebook page marketing strategies you need to know to run a successful business page. We will discuss these Facebook page marketing strategies in detail.
Top Facebook Page Marketing Strategies You Can Employ
Discussed below are some marketing strategies that will help you in the long run-on Facebook:
1. Utilizing your page
Your business page is one tool that is free and a great start for marketing. Use your page to its full capacity. Your page is a great place to build your brand identity. Post content that is relevant yet interesting. Use videos, images, and links. Just make sure to create content that not only represents your brand but also resonates with your audience. You can use Facebook Insights to gain better knowledge of what posts your audiences are most interested in. Your page builds the personality and character of your brand.
2. Ads on Facebook
Facebook ads or marketplace ads are advertisements that are offered by the Facebook platform itself. The format of these ads includes a headline, an image, and a link that can take you to any of the three places (a Facebook page, a Facebook app, or a website). Facebook advertising flaunts the following features:
· Demographic filter i.e., age, geographical location, interest, and preferences.
· Budgets for advertisements according to your preference.
· Performance measurement tools for checking the success of an advertisement.
· Option to run multiple ads at the same time.
By using Facebook ads, you have a good chance of gaining more likes on your page which will lead to more engagement on your page. All this will lead to more customers and sales and revenue.
3. Contests on your Facebook page
You can host a contest on Facebook to gain more fans and increase awareness about your brand. Sweepstakes and promotions will do the same thing. Use a free tool (third-party app) to run a contest and invite your users through a link on Facebook to that app or site. People love contests and sweepstakes. Invite them to participate and they will gather in numbers. Use these numbers to your advantage and convert these passive users to active customers.
4. Promote your posts
Facebook offers you the option of promoting your content by paying a nominal fee. You can choose your audience size and your budget according to your business needs. You might wonder why to pay to promote a post when your followers can simply see it on their newsfeeds. Well, it is not necessary that the majority of your audience is active when you have posted new content. A lot of them might miss your posts. Others might not notice it in the mayhem that is created on their newsfeeds by a vast number of posts and so little time to scroll. Promoted posts will help you in this scenario. Your promoted posts are pushed to your audience with top priority and they might also be pushed to people who are your followers’ friends. Promoted posts are easier to set up but have a less audience reach than Facebook ads.
5. Sponsored Stories
Sponsored stories are a type of Facebook ad. Sponsored stories push that content to a new user that has already been liked by his/her friends. It is quite simple logic really. We tend to like things that conform to our social circle. Hence, when we see our friends like a page on Facebook, more often than not we also click on the like button. The same is the case with offers. Sponsored stories take advantage of this mentality. Normally we do see posts about our friends liking a page or availing an offer on Facebook. But these posts get lost in the crowd a lot of times. Sponsored stories push these posts to your users’ news feeds. The same is true for apps installed on Facebook. Sponsored stories have the advantage of perfect positioning, i.e., on the right side of the newsfeed.
6. Physical presence
Connect your online Facebook page to a brick-and-mortar shop if you have one. A good old-fashioned shop is still in business today even with the rise of online marketing. Promote your Facebook page in your store. Print a link to your Facebook page on receipts, your business cards, or discount coupons. You can also use clearly visible signs in your store promoting your Facebook page.
7. The Facebook Exchange
Ad retargeting on Facebook is an option that helps advertisers target audiences based on their web history. If someone visits your website but does not purchase anything, their data will be collected at the Facebook Exchange (FBX). Advertisers can use this data to show links to products that users showed an interest in but never made a purchase decision. FBX ads are cheaper and have a good shot at promoting your page and products. These ads appear in users’ news feeds and attract them to visit your page and website again.
To conclude, these were the most important Facebook page marketing strategies. Also, if you are struggling with likes on your Facebook business page you can use BuyQualityLikes. It is an efficient tool that will get you more likes on your Facebook page. This tool is pocket-friendly as well as user-friendly. You just have to pay a nominal fee in exchange for likes. The likes are real and not a scam. So, go ahead and plan your marketing strategy for your Facebook page.
