Nike has always been the flag bearer of innovation. The company has a keen eye for delivering the best in class comfort and user experience to users. Hence, they have enhanced the shoe quality and design to cater to a wide range of customers.
Similarly, they are changing the retail industry by bringing physical and digital stores together so people can experience the true essence of sports and fashion. Therefore, their flagship store in New York has been the one to look for.
In the store, you can personalize your shoes, add your own essence to shoemaking, and build your own DIY shoe. Furthermore, there is a basketball court where you can showcase your Micheal Jordan skills. Hence, in the next section, we go deep into their store and determine why it is the best.
Nike’s Flagship Store: The Future Of Retail Industry
Nike’s House of Innovation is one of the biggest retail stores in the world. Furthermore, its retail design solutions are changing the retail industry’s essence. Nike has blurred the lines between virtual and physical stores. That way, people can wear shoes and other fashion essentials with ease.
Here are a few other features of the store –
One-on-One Shoe Consultations
One of the best features of Nike’s flagship store is that it is a big, almost 68,000-square-foot store. Hence, you won’t face any hassle with other customers while buying a house. That way, you can use your curious mind and ask multiple questions regarding shoes. Consequently, you can talk to various consultants about shoes and get the best yourself.
Come And Go
Another feature of Nike’s flagship store is you can come and leave the store anytime you like. You don’t have to wait in the queue and wait for your time to visit the cash register and buy your shoes. Consequently, you can simply scan the QR code, pay the shoe’s price, and leave the store immediately. Hence, you check, pay, and go at any time you like, making the user experience reach the ultimate level of satisfaction.
Customized Themes
Nike’s main job is to make its stores personal. They want the people to see the store as a walk in the park and do whatever they like. You can play, watch, and feel each product. Nike have customized the whole shoe section or the sneakers bar. It is a place where you can customize your tennis shoes. You can create pairs of Jordans and add your touch to the boots. You can choose your colors, style, where to place the logo, and so on.
Technology And Innovation
Another feature that Nike offers through its retail store is the right usage of technology and innovation to ease user hassle. Users can simply scan the QR code in the mannequin and send it to the pick-up counter. That way, you don’t have to walk around with a product in your hand. All of these are done through the Nike app and enable users to roam stores and experience the true essence of Nike stores. That way, with brilliant UX, the store can increase its sales and improve its ROI.
Sustainable Stores
As discussed earlier, Nike is the flag bearer of innovation in the retail industry. One of their innovation areas is using sustainable materials to reduce the company’s carbon footprint. Nike has used 85,000 kilograms (about 187392.7 lb) of sustainable material to design and build the store’s aesthetics. That’s why you will see why it is held as the epitome of a retail store worldwide.
Nike Store Is A Museum
Ultimately, we can conclude that Nike’s House Of Innovation is the best retail store in the world. The guys at Nike have been able to blur the line between the real and virtual world and enhance the user’s experience in buying a pair of shoes.
FAQs
Here are a few frequently asked questions –
How are Nike stores designed?
It is the adaptation of local architecture and local design together to build a perfect store.
Is Nike’s new flagship store a powerhouse of experience-driven retail?
Over a billion dollars are invested in the Nike store with various Olympic partnerships, sponsorship deals, and star endorsements. It is the biggest example of an experience-driven retail store.
